GroovySoup, Nashville Web Design

Client: SwagHappy T-Shirt Store

"Create cool t-shirts for MINI Cooper fans." That was the direction we were given when we started designing the inventory for SwagHappy. While limiting our efforts to a core group of car fans was difficult at first, there are a million ways to look at something as fun as this subject matter. We came up with about twenty concepts and look forward to many more ;)

Our role as product line developers consists of designing, ordering and restocking inventory - and this relationship continues today.