Delivering Your Emails
There’s nothing more frustrating than sending off that perfect campaign and then having it end up in your recipient’s spam folder. Behind the scenes we go to great lengths to ensure that you can rely on us to get your emails delivered.
Our Servers Are Whitelisted
All of our delivery servers have been ‘whitelisted’ by many of the larger ISP’s, including AOL and Yahoo! Our servers are also integrated into the spam reporting systems for other large ISP’s such as Hotmail and MSN. This means they’re a trusted source for email origination and these arrangements ensure the best chance of your emails being delivered, it also allows us to keep any sender not following best practice guidelines off our servers.
Daily ‘Blacklist’ Monitoring
Deep behind the scenes we monitor hundreds of the most common blacklists each and every day. If a server is ever listed (and it can happen to even the most well behaved permission-based email servers), we remove it from our delivery cluster immediately and resolve the issue on behalf of our customers.
Unsubscribe Links in Every Email
Every email sent must contain a single-click unsubscribe link allowing any subscribers to remove themselves quickly and easily. Not only is this common courtesy but a requirement under the law.